Youll never look at these four companies in the same way again jonah berger, author of contagious and invisible influence scott galloway is honest, outrageous and provocative. Oct 25, 2017 scott galloway, ftmba 92, clinical professor of marketing at the nyu stern school of business and founder of l2, outlines his predictions in a 90mileanhour volley of data and insights. Instead of buying the myths these compa nies broadcast, galloway asks fundamental questions. Although i may not completely agree with galloway s perspective in this book, he provides a combination of solid research and cynical humor to paint a picture of how a few companies are reinventing the world as we know it. The four horsemen an interview with scott galloway. It is a timely exposition of the nature and concentration of. To grasp the choices that ushered in the four is to understand business and value creation in the digital age. How did these four companies come to infiltrate our lives so completely. Scott galloway is a professor at new york universitys stern school of business, where he teaches brand strategy and digital marketing. The four by scott galloway, read by jonathan todd ross. I choose the book because i listened to scott galloway interview on bloombergs master of business podcast, i found his conversation with barry enlightening.
To my knowledge, it was the first book to look at the four most influential companies of the day. Scott galloway is a professor at new york universitys stern school of. If there is a blunter, more opinionated, fastertalking expert on the internet than scott galloway, i havent come across him. A serial entrepreneur, he has founded nine firms, including l2, red envelope, and prophet. Now his book the four, is a league on its own there are hundreds of books. In a spectacular rant, scott galloway shares insights and eyeopening stats about their dominance and motivation and what happens when a society prizes shareholder value over everything else. Youll never look at these four companies the same way again. To see what your friends thought of this book, please sign up. Oct 04, 2017 the four by scott galloway free mobi epub ebooks download.
I read a lot of books but rarely find much to like within the business strategy segment. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business bookthe book contains more insights and provocative ideas than. Oct 16, 2017 in the years since my book s publication, theres been a veritable explosion of platform books. The four by scott galloway penguin books australia. Discover delightful childrens books with prime book box, a subscription that delivers new books every 1. Jonah berger, author of contagious and invisible influence if there is a blunter, more opinionated, fastertalking expert on the internet than scott galloway, i havent come across him.
The hidden dna written by scott galloway professor of marketing at the new york university stern school of business and founder of l2 inc. The new york times bestsellerfor all thats been written about the four over the last two decades, no one has captured their power and staggering success as insightfully as scott galloway. In the years since my book s publication, theres been a veritable explosion of platform books. The four is an essential, wideranging powerhouse of a book that, like scott galloway himself, marries equal parts incisive, entertaining, and biting. Galloway thinks that higher education is overdue for a horseman type disruption. Summary for all thats been written about the four over the last two decades, no one has captured their power and staggering success as insightfully as scott galloway. Flipping to any page, and putting a finger on any sentence gives you about a 70% chance of reading an at least semi meaningful insight, wrapped in a warm. Scott galloway is one of the most popular authors in the usa, he has written a number of books one of his most recent recognition is the new york times bestselling book the four. How did the four infiltrate our lives so completely that theyre almost impossible to avoid or boycott. Four is an essential, wideranging powerhouse of a book that, like scott galloway himself. The marketing expert hardly pauses for breath as he reels off a litany of statistics and superlatives to put the influence and size of the four. Based on solid background research from l2, the book is a synthesis of his weekly writing and gives the reader a complete understanding of the gafa and the way. Once you follow professor scott galloway or subscribe to his youtube channel theres no going back. How did the four infiltrate our lives so completely that theyre almost impossible to.
It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business bookthe book contains more insights and provocative ideas than amazon has boeing 767s. Scott galloways the four is a bareback ride upon the four horses of the economic apocalypse. The publisher has supplied this book in drm free form with digital watermarking. This is that rare book that not only informs, but entertains. Just about everyone thinks they know how they got there. In the first half of this book well examine each horseman and deconstruct their strategies and the lessons business leaders can draw from them.
It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book the book contains more insights and provocative ideas than amazon has boeing 767s. One more time, again, the title of the new book is the four. Four is an essential, wide ranging powerhouse of a book that, like scott galloway himself. Much of his research focuses on the four, or the four horsemen. Download it once and read it on your kindle device, pc, phones or tablets. This weeks book summary is the four by scott galloway. This book will trigger your flightorfight nervous system like no other and in doing so challenge you to truly think differently. If you dont want to read a whole book on each of the four tech giants then, obviously, this book is for you.
Scott galloway, ftmba 92, clinical professor of marketing at the nyu stern school of business and founder of l2, outlines his predictions in a. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book the book contains more insights and provocative ideas than amazon has. Galloway touches on more than just the four horsemen as he calls them. Galloway teaches brand management and digital marketing to secondyear mba students. Scott galloway, an entrepreneur and more interestingly for our purposes a professor of marketing at nyu, provides some hints in his fabulously entertaining new book the four. Its rare to read analysis thats so sharp and funny. Scott galloway biowiki, age, wife, divorced, books, ted talk. New york university professor scott galloway talks about his book the four. Scott galloway is a professor at new york universitys stern school of business, where he teaches brand strategy and digital marketing to secondyear mba students. The marketing expert hardly pauses for breath as he reels off a litany of statistics and superlatives to put the influence and size of the four horsemen in perspective. Why scott galloway thinks we need to break up the big four. Reading the four and fearing amazons digital book monopoly. Its fascinating to come across such a fresh point of view and insights. See more of the four by scott galloway on facebook.
As in his legendary mba lectures, galloway tells it like it is, sparing no business titan and no juggernaut corporation from welldeserved criticism. Use features like bookmarks, note taking and highlighting while reading the four. Scott galloway captures the strategy, strength, and wow factors of each of these companies by mapping them to the four hoursemen of god, love, sex, and consumption guess which is which. Gang of four free summary by scott galloway getabstract. Oct 03, 2017 nyu stern professor scott galloway has become a bit of a media star for his prediction that amazon sh ould buy whole foods his new book, the four. Scott galloway biowiki, age, wife, divorced, books, ted. How did the four infiltrate our lives so completely. In a spectacular rant, scott galloway shares insights and eyeopening stats about their dominance and motivation and what happens when a society prizes shareholder value over everything. Recently, socialchorus held a webinar with l2 founder and new york times bestselling author scott galloway to discuss just that. Typically they are high on fluff, poorly written, and repeat the same basic point over and over again.
He was named one of the worlds 50 best business school professors by poets and quants. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book the book contains more insights and provocative ideas than. But it also explains why they are so successful and likely will be in the near future. Scott galloway is a clinical professor of marketing at the new york university stern school of business, and a public speaker, author, and entrepreneur. Mar 28, 2018 recently, socialchorus held a webinar with l2 founder and new york times bestselling author scott galloway to discuss just that. Aging behemoths, including hp and ibm, barely warrant the attention of the four. Author and nyu professor scott galloway on recode decode. Instead of buying the myths these companies broadcast, galloway asks fundamental questions. Scott galloway is a professor of marketing at nyu stern school of business where he teaches brand strategy and digital marketing to secondyear mba students and is the author of the digital iq index, a global ranking of prestige brands digital competence.
947 42 178 1585 180 1553 1132 716 189 1432 237 1064 1658 1072 1069 189 181 1349 1235 1564 457 155 1204 1673 1428 647 1391 266 382 98 995 403 254 687 1063 517 265 1262 557 1007 392 1373 1193 1497 1030